The Greatest Film Ever…..

The Greatest Film Ever…..

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Morgan Spurlock (SuperSize Me, 30 Days) has a new documenatry coming out on April 22, 2011 called, “POM Wonderful Presents The Greatest Movie Ever Sold“.

Spurlock explores the world of product placement, marketing and advertising and the film was fully financed through product placement from various brands, all of which are integrated transparently into the film.

“POM Wonderful Presents: The Greatest Movie Ever Sold” unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as “The Greatest.” The agreements also stipulate that Spurlock maintains creative control of the film’s content and final edit.

http://www.youtube.com/watch?v=f9vu3dUMQ1s

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About author

Jason Bayless

Jason Bayless is a life-long activist and is currently working at The Pachamama Alliance. When he is not working he spends, working with Center for Farmworker Families and spending his time recording shows, writing blogs, collecting 3D movies, and playing VR games.

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